Ipad Marketing Plan - 2623 Words

Apple Ipad Marketing Plan Executive Summary To survive in the global and competitive business environment, it is essential for a company’s to conduct extensive research so that they can develop a strong brand image from the initial stage as it leads to greater financial benefits for the company. The marketing plan of Apple’s iPad is the topic where an effective marketing strategy is developed to ensure its success in the global competitive market where major plays such as Sony, Compaq and Dell have a significant impact upon Apple’s strategies. Apple’s latest ipad is the revolutionary product which is a portable mini device used as a pc anywhere with its wide range of options and innovative design. Apple’s marketing strategy will†¦show more content†¦Technological Forces: Apple concentrates on the technological advancements of its work operations. The highly competitive and global business environment has forced organizations like Apple to become highly efficient through technology and internet revolution. Apple focuses upon innovation which can be achieved by meeting the new technological advancements and by being efficient in providing better quality and innovative products to its customers through advanced technology (Turban, 2004). SWOT Analysis The SWOT analysis assists organizations to identify the strengths and weaknesses of an organization which are internal and opportunities and threats which are external. This will help in understanding how Apple can utilize its strengths and opportunities and overcome its threats and weaknesses to survive in the global competitive market. Strengths: Apple is a successful organization and its iPod has a high market share in the global market due to its brand perception and image as s high quality innovative brand. Moreover, in the I.T industry, Apple holds a strong position by catering to the needs of the dynamic market with its extensive research and developments that enables it to satisfy its customers with highly innovative products. Apple has maintained its brand name in the global market and the customer loyalty is increasing at a high rate (Barnet Cavanagh, 2006). Weaknesses: Apple providesShow MoreRelatedIpad Marketing Plan2630 Words   |  11 PagesApple Ipad Marketing Plan Executive Summary To survive in the global and competitive business environment, it is essential for a companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s to conduct extensive research so that they can develop a strong brand image from the initial stage as it leads to greater financial benefits for the company. The marketing plan of Appleà ¢Ã¢â€š ¬Ã¢â€ž ¢s iPad is the topic where an effective marketing strategy is developed to ensure its success in the global competitive market where major plays such as Sony, CompaqRead MoreApple Ipad Marketing Plan10287 Words   |  42 PagesBig Apple Table of Contents Executive Summary 5 Marketing Strategy 6 Background 6 Company 6 Products 7 Situational Analysis 7 Market Share 8 Goals 8 Strategy 9 SWOT Analysis 9 Strengths 10 Weaknesses 11 Opportunities 11 Threats 12 Customers 12 Competitors 14 Positioning 14 Competitor Market Share 15 Collaborators 15 Role of Partnerships 15 Complimentary Businesses 16 Climate 16 Political/Legal 16 Economic 16 Technological 17 Social/Cultural 17 Issues Analysis 17 PersonalRead MoreA.How Would This Firm Benefit From A Marketing Dashboard1348 Words   |  6 Pagesa. How would this firm benefit from a marketing dashboard approach? 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When an organization or company creates a product that attracts individuals and put it on sale or offer it to individuals it should may be place at a price in which it matches the value of the product and is worth what the consumers or individuals get out of it. The 4 Ps of marketing and the marketing mix are sometimes used as synonyms for one another because they are closeRead MoreProduct Strategy1377 Words   |  6 PagesStrategic Marketing Management (MGMG508 Section 1) Mr. AKARAT SOW @ ID No. g5349179 Reflective Essay on Product Strategy Product is one of the four key elements in Marketing Mix or 4Ps (product, place, price, promotion); it plays such a significant aspect for those companies who give their focus on the product which is where their strengths are, and this action has been called Product Orientation Method. It means the business approach that all company activities will put their attention to improveRead MoreApple Inc Marketing Report1679 Words   |  7 PagesSummary Marketing Mix Today, Apple unveiled its new product, the iPad. The much publicized rumour about a tablet created by Apple is now a reality. Tablet pc s have been around for a long time, but what makes the iPad different from the other market offerings? What strategy does Apple have in place in order to make this a runaway hit like its iPhone and iPod product lines? We ll use the marketing mix (4 P s) to see how Apple strategized its goal to make the iPad a bestseller. Marketing Mix is