Springfield Nor'easters Case Assignment Example | Topics and Well Written Essays - 750 words

Springfield Nor'easters Case - Assignment Example Here the prowess of the team matters less and the gist of it rests in the exclusive entertainment offered that why even the mediocre teams have registered high attendance. Nor’easters has to devise the most appropriate cause of action that is attainable and that leaves the team relevant to the in the sports platform (Al & Jack, 2000). Majority of the populace in this case value entertainment more than the mere sporting hence for Nor’easters to change this attitude would require keenness and reliable research to ascertain what buttresses this idea. Other area of motivation must be explored that will aim at bringing the fans nearer to them by using various tactics. This will go a long way in promoting the team’s positioning in the mind of many as well as changing the negative attitude that people in Springfield have. Nor’easters must seek refuge from diehard fans who always drive to Boston to watch matches or are exhausted cheering other teams from other cities. These would offer audience and allegiance to the team. Moreover, college students, families and those who are eager for the experience of professional ball would greatly be instrumental in putting Nor’easters on track towards fame. These groups will give the team required publicity. However, reaching such groups would time consuming alongside requiring extra resources. Thirdly, those who were willing to attend were rendered unable due to the high costs of tickets and transportation. Nor’easters should make these affordable to funs who must attach great value to the games being played by the team. Nevertheless, it would be a big challenge in coming up with a pricing strategy that will not only offer value to the intended audience but also reap maximum benefits from tickets. The prices should not be too low as this wou ld lower the required revenues as well as not too high to